Social Media: Measuring and Improving Engagement

by | October 2012

The most important step to success with social media is also the most basic: becoming involved and participating on a regular basis. Once an eyecare practice has established accounts and initiated some regular activity on a couple of social networks, the next step is to see whether that activity has any affect.

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Social Media and the Clinician/Industry Conversation

by | January 2012

Just as social networks allow clinicians to address current and future patients, they also permit pharmaceutical and medical device companies to interact with doctors. An open conversation between clinicians and the researchers, developers, and marketers of the drugs and devices they need is critical for the improvement of these tools. Social media hold great promise—as [...]

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Social Media and the Patient Conversation

by | November 2011

There are many good reasons to participate in social media. Patients are ever more active in social media, particularly with the explosion of its use on mobile devices; and, increasingly, they are using social media to seek out information on healthcare and service providers.

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Social Media and the Eyecare Practice: The Value of Engagement

by | October 2011

To connect with patients, physicians need to communicate over the same channels their patients use to interact. And today, patients of all ages are increasingly active on social media. The 20- to 35-year-old demographic, in particular, uses social media very heavily.

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