Readers rely on Refractive Eyecare’s clear, thoughtful content for practical steps they can take to improve clinical care and build an eyecare practice. Increase awareness of your brand among our audience of ophthalmologists and high-volume optometrists, and work with our team to develop the most effective ways to meet your marketing and communications goals.
Our strategies will help you:
• Launch new products
• Learn about your audience
• Build customer relations
• Increase market penetration
In addition to strategic ad placement in the pages of Refractive Eyecare and on RefractiveEyecare.com, our menu of customized services includes:
• Print and eNewsletters
• Web-based multimedia programs
• Editorial sponsorship opportunities
• Roundtables and symposia
• Staged advertising plans
• Website content development
• Magazine-style supplements
For more details, please download our 2012 Rate Card.
Editorial Calendar for 2012
Rates, Specs, and Contact
ODwire.org

ODwire.org is the largest and longest-running social network for optometry, with over 14,000 active members. One of the most heavily trafficked online destinations in eyecare, ODwire.org is the place to go for substantive conversation on clinical, practice management, or policy issues.
Ethis Communications,Inc.
For over 15 years, Ethis has been an innovator in eyecare communication, covering all aspects of the eye from the tear film to the retina. Our signature content can be found in our publications and in a broad array of cross-platform communication campaigns.
Eyecare Educators

Featuring leading faculty, Eyecare Educators provides live, accredited, continuing education on building an optometric practice. Check out the calendars for upcoming sessions on Ocular Surface Disease and Diabetes Eyecare, in cities around the country.










